Growth Launchpad
Positioning, ICP, messaging, and your first GTM motion — built with AI-assisted research and validated against real buyer feedback.
£800/day. Scope and days are agreed before starting.
Discuss this project →Growth outcomes, with the context behind them
The business problem, my role and the reported outcome. Each case explains what changed and how the numbers were defined.
Penfold · Fintech
A more efficient acquisition model
A Series A pensions business needed growth it could afford.
3x revenue in 12 months
Revenue run-rate: £1m → £3m. Customer acquisition cost fell 60%.
CMO · Sep 2022–Sep 2023
Read the Penfold case study →Uncapped · Fintech
A commercial reset when the market changed
A revenue-based lender needed a new go-to-market plan after the 2022 market turn.
2x revenue in nine months
Revenue run-rate: £2m → c.£4m. Customer acquisition cost fell 33%.
CMO · Nov 2021–Aug 2022
Read the Uncapped case study →Bullhorn · B2B SaaS
International demand tied to revenue
A Vista-backed SaaS business needed EMEA and APAC to prove international scale.
164% of target
Marketing-originated revenue target. Annual SQL volume doubled year on year.
Head of Marketing, EMEA & APAC · Feb 2015–Jul 2016
Read the Bullhorn case study →He has very strong commercial judgement and business acumen, and a wealth of marketing knowledge to draw from. He is growth focused and ties everything back to impact.
My approach
Practical thinking on the growth problems I work on
Working with me
Find the right support
Where I fit
Same model on every engagement: senior marketing leadership at £800 per day, 30-day rolling. The detail differs by stage and by market.
By stage
Early-stage startups
Pre-seed to Series A. Set the strategy, prove the first channels, make the first marketing hire well.
Read moreBy stage
Scale-ups
Series A to C. Reset the strategy around the numbers, fix channel economics, point the team at revenue.
Read moreBy sector
Fintech
Payments, banking-as-a-service, pensions and lending. GTM built for regulated markets and B2B2C models, with bank and platform partnerships at Xero, Contis and Jillion.
Read moreBy sector
B2B SaaS
Demand, pipeline and team direction, from 164% of the revenue target at Bullhorn to ecosystem growth at Xero.
Read moreExamples of my work
Five examples of the focused growth projects clients bring me in for, each delivered at £800/day. Kickstart your growth today…
AI Content Engine
A content pipeline that produces founder-voice content at scale — without sounding like AI wrote it. Built on Claude Code and structured workflows.
£800/day. Scope and days are agreed before starting.
Discuss this project →Outbound Autopilot
An AI-powered outbound system built and running in two weeks. Clay, Apollo, Claude for personalisation, n8n to automate the whole thing.
£800/day. Scope and days are agreed before starting.
Discuss this project →SEO Fast-Track
Technical SEO audit, target keyword map, and your top 5 priority pages rewritten. AI does the research. I do the strategy.
£800/day. Scope and days are agreed before starting.
Discuss this project →Paid Ad Converter
A landing page, ad creative, and tracking setup for your first paid experiments. No agency retainer, no lock-in, no wasted spend on guesswork.
£800/day. Scope and days are agreed before starting.
Discuss this project →Transparent pricing
FRACTIONAL CMO
£800
Per day · 30-day rolling contract