Hands-on growth leadership for B2B SaaS and fintech.

I help founders find what works, build a clear plan and get it done. Senior marketing leadership, with hands-on support for your team.

20 years across fintech and SaaS, including Xero, GoCardless and Bullhorn.

Available for full-time, interim and fractional work

Book a 30-minute intro

Read case studies

Growth I’ve helped deliver

A few businesses I’ve worked with, what we changed and the results.

Penfold · Fintech

Growing Penfold at a lower cost

A Series A pensions business needed growth it could afford.

£1m → £3m

Revenue run-rate in 12 months. Customer acquisition cost fell 60%.

CMO · Sep 2022–Sep 2023

Read the Penfold case study →

Uncapped · Fintech

A new growth plan for Uncapped

A revenue-based lender needed a new go-to-market plan after the 2022 market turn.

£2m → c.£4m

Revenue run-rate in nine months. Customer acquisition cost fell 33%.

CMO · Nov 2021–Aug 2022

Read the Uncapped case study →

Bullhorn · B2B SaaS

Growing Bullhorn internationally

A Vista-backed SaaS business needed EMEA and APAC to prove international scale.

164% of target

Marketing-originated revenue target. Annual SQL volume doubled year on year.

Head of Marketing, EMEA & APAC · Feb 2015–Jul 2016

Read the Bullhorn case study →

Explore all six case studies →

He has very strong commercial judgement and business acumen, and a wealth of marketing knowledge to draw from. He is growth focused and ties everything back to impact.

Chris EastwoodCEO & Co-Founder, Penfold

My approach

The right stuff. Done well. Done now.
You need a clear plan and someone who can get the work moving.
I work alongside your team, bringing experience from 20 years in fintech and SaaS.
I use AI and automation where they make the work quicker or better. The focus stays on your customers and what helps the business grow.

Julian Moore

Founder & CMO

Julian Moore
Founder & CMO

Julian Moore

Founder & CMO

You need a clear plan and someone who can get the work moving.
I work alongside your team, bringing experience from 20 years in fintech and SaaS.
I use AI and automation where they make the work quicker or better. The focus stays on your customers and what helps the business grow.

The right stuff.
Done well.
Done now.

Julian Moore

Founder & CMO

Proof it works

He has very strong commercial judgement and business acumen, and a wealth of marketing knowledge to draw from. He is growth focused and ties everything back to impact.
Chris Eastwood
CEO & Co-Founder, Penfold
Julian was intrinsic to the success we enjoyed growing out the Ecosystem in the UK and EMEA; and especially in raising the profile of Xero in London's fintech scene.
Edward Berks
Global EGM, Xero
Julian is an inspirational CMO who leads from the front. He's personable, likeable, driven, strategic and really understands the start-up growth journey.
Liz Hunter
Head of Copy, Uncapped
Julian draws on wide fintech experience to find creative solutions to any marketing challenge. At Contis (now Solaris), his team was dubbed the ‘dream team’ internally.
Uche Graves
Head of Comms, Contis
Julian's a practical and reliable marketing leader. He's also a lovely person who knows how to support and get the best from each person on his team!
Alan Wanders
Content Lead, Jillion
Julian is a very strong marketeer and leader. We worked together in Contis. While there he built the most effective Marketing team I have worked with in my career.
Roberta Rampazzo
MD of Accounts, Contis

What truly sets Julian apart is his dual capability: he's as comfortable strategising at the ExCo level as he is rolling up his sleeves for hands-on work. He's a genuine player/coach.
Asher Ismail
Co-Founder, Uncapped
Julian was a key member of the marketing team at Xero. He led strategic initiatives that supported our business growth objectives.
Darren Upson
Marketing Director, Xero
I'd highly recommend Julian to any SaaS or FinTech business looking for an experienced marketer.
Ben Johnson
VP Partnerships, Xero
Julian is an exceptional leader who completely built out and led the entire marketing team from the ground up.
Usman Arshad
CTO, Jillion
Julian was an excellent strategist, marketer and team builder. His input at leadership level helped the business immensely.
Vaidas Adomauskas
CPO, Uncapped
Julian quickly made an impact at Uncapped, leveraging his industry expertise and network to drive growth.
Jamish Vekeria
Chief of Staff, Uncapped

He has very strong commercial judgement and business acumen, and a wealth of marketing knowledge to draw from. He is growth focused and ties everything back to impact.
Chris Eastwood
CEO & Co-Founder, Penfold
Julian was intrinsic to the success we enjoyed growing out the Ecosystem in the UK and EMEA; and especially in raising the profile of Xero in London's fintech scene.
Edward Berks
Global EGM, Xero
Julian is an inspirational CMO who leads from the front. He's personable, likeable, driven, strategic and really understands the start-up growth journey.
Liz Hunter
Head of Copy, Uncapped
Julian draws on wide fintech experience to find creative solutions to any marketing challenge. At Contis (now Solaris), his team was dubbed the ‘dream team’ internally.
Uche Graves
Head of Comms, Contis
Julian's a practical and reliable marketing leader. He's also a lovely person who knows how to support and get the best from each person on his team!
Alan Wanders
Content Lead, Jillion
Julian is a very strong marketeer and leader. We worked together in Contis. While there he built the most effective Marketing team I have worked with in my career.
Roberta Rampazzo
MD of Accounts, Contis

What truly sets Julian apart is his dual capability: he's as comfortable strategising at the ExCo level as he is rolling up his sleeves for hands-on work. He's a genuine player/coach.
Asher Ismail
Co-Founder, Uncapped
Julian was a key member of the marketing team at Xero. He led strategic initiatives that supported our business growth objectives.
Darren Upson
Marketing Director, Xero
I'd highly recommend Julian to any SaaS or FinTech business looking for an experienced marketer.
Ben Johnson
VP Partnerships, Xero
Julian is an exceptional leader who completely built out and led the entire marketing team from the ground up.
Usman Arshad
CTO, Jillion
Julian was an excellent strategist, marketer and team builder. His input at leadership level helped the business immensely.
Vaidas Adomauskas
CPO, Uncapped
Julian quickly made an impact at Uncapped, leveraging his industry expertise and network to drive growth.
Jamish Vekeria
Chief of Staff, Uncapped

What truly sets Julian apart is his dual player/coach capability.
Asher Ismail
Uncapped
Julian quickly made an impact at Uncapped to drive significant growth.
Jamish Vekeria
Uncapped
Julian was an excellent strategist, marketer and team builder.
Vaidas Adomauskas
Uncapped
Julian is an exceptional leader who built growth from the ground up.
Usman Arshad
Jillion
I'd highly recommend Julian to any SaaS or FinTech business.
Ben Johnson
Xero
Julian was a key member who led strategic initiatives that supported growth.
Darren Upson
Xero

He has very strong commercial judgement and business acumen.
Chris Eastwood
Penfold
Julian was intrinsic to the success we enjoyed growing Xero in the UK and EMEA.
Edward Berks
Xero
Julian is an inspirational CMO who leads from the front.
Liz Hunter
Uncapped
Julian built the most effective Marketing team I worked with in my career.
Roberta Rampazzo
Contis
At Solaris his function was dubbed the ‘dream team’ internally.
Uche Graves
Solaris
Julian's a practical and reliable marketing leader. He's also a lovely person.
Alan Wanders
Jillion

“Beyond his technical and leadership skills, Julian brings something equally important to the table: a deep care for culture.

He understands that a company’s success isn’t just about numbers or strategies; it’s about creating an environment where everyone can thrive.”

Asher Ismail, Co-Founder & COO
Uncapped

Working with me

We agree the priorities, the work and the time you need. Here are the usual starting points.

Typical commitments, with scope and days agreed before starting. Monthly cost depends on the days agreed for that month.

Early-stage businesses

Usually 1 day a week.

£800 per agreed day.

Scale-ups

Usually 2 days a week.

£1,600 for two agreed days.

Established teams

Usually 3 days a week.

£2,400 for three agreed days.

Focused project alternative · Pre-funding

For pre-funding teams: a focused project to test demand, start outbound or get useful content into market.

See the first 90 days

Find the right support

How I can help

Support shaped around your business, from the first customers to the next stage of growth.

By stage

Early-stage startups

Find your first reliable routes to growth and build the right team.

By stage

Scale-ups

Improve what’s working, tackle what isn’t and give the team a clear direction.

By sector

Fintech

Marketing experience across payments, banking, pensions and lending.

By sector

B2B SaaS

Turn interest into pipeline and help marketing and sales work together.

Focused projects

These are examples of work I can combine around your priorities. £800/day, with scope and days agreed before we start.

Book a 30-minute intro

Positioning and customer insight

Clarify your ideal customers, sharpen your message and turn customer research into a practical growth plan.