Positioning and customer insight
Clarify your ideal customers, sharpen your message and turn customer research into a practical growth plan.
£800 + VAT/day. Scope and days are agreed before starting.
Talk about this work →Growth I’ve helped deliver
A few businesses I’ve worked with, what we changed and the results.
Penfold · Fintech
Growing Penfold at a lower cost
A Series A pensions business needed growth it could afford.
£1m → £3m
Revenue run-rate in 12 months. Customer acquisition cost fell 60%.
CMO · Sep 2022–Sep 2023
Read the Penfold case study →Uncapped · Fintech
A new growth plan for Uncapped
A revenue-based lender needed a new go-to-market plan after the 2022 market turn.
£2m → c.£4m
Revenue run-rate in nine months. Customer acquisition cost fell 33%.
CMO · Nov 2021–Aug 2022
Read the Uncapped case study →Bullhorn · B2B SaaS
Growing Bullhorn internationally
A Vista-backed SaaS business needed EMEA and APAC to prove international scale.
164% of target
Marketing-originated revenue target. Annual SQL volume doubled year on year.
Head of Marketing, EMEA & APAC · Feb 2015–Jul 2016
Read the Bullhorn case study →He has very strong commercial judgement and business acumen, and a wealth of marketing knowledge to draw from. He is growth focused and ties everything back to impact.
My approach
Proof it works
“Beyond his technical and leadership skills, Julian brings something equally important to the table: a deep care for culture.
He understands that a company’s success isn’t just about numbers or strategies; it’s about creating an environment where everyone can thrive.”
Asher Ismail, Co-Founder & COO
Uncapped
Working with me
Typical weekly commitments within a minimum of four days (£3,200 + VAT) per month. Scope and days are agreed before starting.
Early-stage businesses
Usually 1 day a week.
£800 + VAT per agreed day.
Scale-ups
Usually 2 days a week.
£1,600 + VAT for two agreed days.
Established teams
Usually 3 days a week.
£2,400 + VAT for three agreed days.
Focused project alternative · Pre-funding
For pre-funding teams: a focused project to test demand, start outbound or get useful content into market.
Find the right support
How I can help
Support shaped around your business, from the first customers to the next stage of growth.
By stage
Early-stage startups
Find your first reliable routes to growth and build the right team.
Read moreBy stage
Scale-ups
Improve what’s working, tackle what isn’t and give the team a clear direction.
Read moreBy sector
Fintech
Marketing experience across payments, banking, pensions and lending.
Read moreBy sector
B2B SaaS
Turn interest into pipeline and help marketing and sales work together.
Read moreFocused projects
These are examples of work I can combine around your priorities. £800 + VAT/day, with scope and days agreed before we start.
Book a 30-minute intro
Pipeline and revenue operations
Define target accounts, develop relevant messages and build an outreach process your team can run. Connect lead capture, CRM, follow-up and reporting to reduce manual work and make the pipeline easier to manage.
£800 + VAT/day. Scope and days are agreed before starting.
Talk about this work →Content and social presence
Build useful articles and LinkedIn content in your voice, with a repeatable process for repurposing and publishing.
£800 + VAT/day. Scope and days are agreed before starting.
Talk about this work →Search visibility
Find technical and content gaps, prioritise buyer questions and improve the pages that matter most.
£800 + VAT/day. Scope and days are agreed before starting.
Talk about this work →Paid acquisition
Bring targeting, creative, landing pages and measurement together for a focused paid-channel test.
£800 + VAT/day. Scope and days are agreed before starting.
Talk about this work →Website conversion
Improve the message, page structure and calls to action so visitors can understand your offer and take the next step.
Talk about this work →Transparent pricing
FRACTIONAL CMO
£800
Senior marketing support, from setting the direction to getting the work done. One month’s notice, with no longer fixed term.
