Client work
Growth outcomes, with the evidence behind them
Six first-hand case studies across B2B SaaS and fintech. Explore the business problem, my role, what changed and how the results were defined.
Businesses where I held the growth and marketing roles described in these case studies. Select a logo for the role, dates and outcomes.
Find the experience relevant to your growth problem
A few businesses I’ve worked with, what we changed and the results.
6 case studies
Penfold · Fintech
Growing Penfold at a lower cost
A Series A pensions business needed growth it could afford.
£1m → £3m
Revenue run-rate in 12 months. Customer acquisition cost fell 60%.
CMO · Sep 2022–Sep 2023
Read the Penfold case study →Uncapped · Fintech
A new growth plan for Uncapped
A revenue-based lender needed a new go-to-market plan after the 2022 market turn.
£2m → c.£4m
Revenue run-rate in nine months. Customer acquisition cost fell 33%.
CMO · Nov 2021–Aug 2022
Read the Uncapped case study →Bullhorn · B2B SaaS
Growing Bullhorn internationally
A Vista-backed SaaS business needed EMEA and APAC to prove international scale.
164% of target
Marketing-originated revenue target. Annual SQL volume doubled year on year.
Head of Marketing, EMEA & APAC · Feb 2015–Jul 2016
Read the Bullhorn case study →Contis · Fintech
Winning the right clients for Contis
A banking platform needed a clearer offer and a reliable way to win clients.
88% of new B2B clients
Sourced by the new demand engine. Inbound leads grew 3x.
CMO · Jul 2019–Nov 2021
Read the Contis case study →Xero · B2B SaaS / fintech
Building partnerships at Xero
The first UK platform marketing hire helped establish revenue beyond accounting subscriptions.
150% of payments revenue target
£1.4m incremental app-attach LTV in the App Integrator Programme’s first 12 months.
Head of Marketing, Fintech · Aug 2016–Jul 2019
Read the Xero case study →Jillion · Fintech
Taking Jillion to market
A funded MENA payments startup needed a brand, partnerships and a route to market.
Two major UAE bank partnerships
The business sold before public launch. Company headcount grew c.10 → c.40 in under nine months.
CMO via Marketing Momentum · Oct 2023–Oct 2024
Read the Jillion case study →
