Julian Moore

Julian Moore

Fractional CMO for B2B Fintech and SaaS.
Fractional CMO for B2B Fintech and SaaS.

I help founders build smarter, repeatable growth engines… fast. 20 years, six stints as startup CMO and countless lessons learned (and reused).

From finding product-market fit to scaling across Europe, I blend strategy, hands-on execution, and automation that keeps things lean.

I help founders build smarter, repeatable growth engines… fast.

20 years, six stints as startup CMO and countless lessons learned (and reused).

From finding product-market fit to scaling across Europe, I blend strategy, hands-on execution, and automation that keeps things lean.

I help founders build smarter, repeatable growth engines… fast. 20 years, six stints as startup CMO and countless lessons learned (and reused).

From finding product-market fit to scaling across Europe, I blend strategy, hands-on execution, and automation that keeps things lean.


"Beyond his technical and leadership skills, Julian brings something equally important to the table: a deep care for culture. ​
He understands that a company's success isn't just about numbers or strategies; it's about creating an environment where everyone can thrive."
Asher Ismail
Co-Founder & COO
Uncapped


The right stuff. Done well. Done now.

Startup founders need it all. Strategic clarity, speed to market, and low-cost execution they can trust.

Thankfully, progress in AI and automation combined with the right talent and experience now make that possible.

I leverage 20 years' growth expertise, 6 stints as startup CMO and AI smarts to help fintech and SaaS startups scale faster, smarter.

Smart tools draft and grind while I lead, build and deliver growth activity that works. Sound good? Get in touch…

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Julian Moore

Founder & CMO

"Julian is an inspirational CMO who leads from the front.

He's personable, likeable, driven, strategic and really understands the start-up growth journey.

I would recommend him in a heartbeat."
Liz Hunter, Head of Content
Ex Revolut & Wise

Hard work. Real results.

Over two decades, I've seen just about every growth challenge fintech and SaaS teams face. Here are just a few highlights:

Xero – Joined as UK Platform Marketing employee #1. Proved the fintech platform model that now drives $200M+ in annual revenue, launching partnerships with Revolut, Starling, and Tide.

Uncapped – Doubled revenue in nine months and halved marketing spend by pivoting positioning, product mix, and acquisition strategy across Europe and the US.

Contis / Solaris– Delivered 10x customer growth and 2x revenue, leading to a successful sale to Solarisbank. Oversaw ABM, rebrand, and full compliance through acquisition.

Bullhorn – Built EMEA and APAC marketing from scratch, driving 80% revenue growth and proving global scalability ahead of a Vista PE sale.

Penfold – Pivoted from B2C to B2B, reshaping channel strategy and messaging to triple inbound lead volume and 3x revenue within 12 months.

Each milestone was earned the hard way. Through messy pivots, deep market dives, and the kind of late-night problem-solving you only get when you genuinely care about the outcome.

Xero – Joined as UK Platform Marketing employee #1. Proved the fintech platform model that now drives $200M+ in annual revenue, launching partnerships with Revolut, Starling, and Tide.

Uncapped – Doubled revenue in nine months and halved marketing spend by pivoting positioning, product mix, and acquisition strategy across Europe and the US.

Contis / Solaris– Delivered 10x customer growth and 2x revenue, leading to a successful sale to Solarisbank. Oversaw ABM, rebrand, and full compliance through acquisition.

Bullhorn – Built EMEA and APAC marketing from scratch, driving 80% revenue growth and proving global scalability ahead of a Vista PE sale.

Penfold – Pivoted from B2C to B2B, reshaping channel strategy and messaging to triple inbound lead volume and 3x revenue within 12 months.

Each milestone was earned the hard way. Through messy pivots, deep market dives, and the kind of late-night problem-solving you only get when you genuinely care about the outcome.

Working with me in practice

Every founder I work with wants the same thing: clear priorities, fast momentum, and someone senior enough to make the right decisions. Here’s how I make that happen…

Founders love my fractional model

Because even if you can't afford (or don’t need) a full-time CMO… you still need someone who thinks like one.

I work alongside you to set direction, fix bottlenecks, and focus on what really drives growth. You get senior judgement where it counts and working systems that keep running once I step back.

You don’t need a permanent hire right now. You need someone who can set a confident direction, stop time being wasted on second guesses, and deliver the highest-impact work without blowing your runway.

I step in where senior judgement matters most and leave you with systems that keep running when I step back.

I work alongside you to set direction, fix bottlenecks, and focus on what really drives growth. You get senior judgement where it counts and working systems that keep running once I step back.

You don’t need a permanent hire right now. You need someone who can set a confident direction, stop time being wasted on second guesses, and deliver the highest-impact work without blowing your runway.

I step in where senior judgement matters most and leave you with systems that keep running when I step back.

How I will work with you day to day

Clarity first. Then action. Fast.

Startups need clarity, speed, and someone who can get things moving without endless debate. I work in short, focused sprints that prove what works and quietly cut what doesn’t. You’ll see progress in your tools, not in slide decks.

We start by agreeing what success actually means — revenue, pipeline, CAC, or whatever keeps you awake at night. Then I run short, high-intensity cycles to deliver measurable outcomes fast. You’ll see hands-on delivery and coaching where your team can grow. Clear accountability at every step.

Kickoff – we define one or two metrics that really matter.

Rapid tests – two-week loops to validate or kill ideas.

Scale winners – automate, document, and bake the process into your playbook.

Handover – training, dashboards, and full ownership for your team.

The result is a working system that keeps improving even after I’ve stepped back.

Startups need clarity, speed, and someone who can get things moving without endless debate. I work in short, focused sprints that prove what works and quietly cut what doesn’t. You’ll see progress in your tools, not in slide decks.

We start by agreeing what success actually means — revenue, pipeline, CAC, or whatever keeps you awake at night. Then I run short, high-intensity cycles to deliver measurable outcomes fast. You’ll see hands-on delivery and coaching where your team can grow. Clear accountability at every step.

Kickoff – we define one or two metrics that really matter.

Rapid tests – two-week loops to validate or kill ideas.

Scale winners – automate, document, and bake the process into your playbook.

Handover – training, dashboards, and full ownership for your team.

The result is a working system that keeps improving even after I’ve stepped back.


"Julian is growth focused and ties everything back to impact.

He has a bias to action and strives to create a productive and energised team environment.

He is also a pleasure to work with and helped shape the leadership structure of our business."
Chris Eastwood, Co-Founder & CEO
Penfold


Fintech and SaaS: Worlds Apart, Shared Lessons

Because growth has to work inside real-world limits.

Fintech and SaaS may look similar from the outside, but they move to very different rhythms. Fintech demands proof, patience, and compliance. SaaS thrives on speed and iteration. I’ve spent years inside both, learning how to balance regulation with growth.

In fintech, trust is the real currency. Marketing has to align with regulation (open banking, AML, Consumer Duty etc.) without killing creativity. In SaaS, the challenge is discipline: knowing when to automate, when to double down, and when to stop chasing every new idea.

I’ve launched regulated banking products, built compliant acquisition funnels that still scale, and run go-to-market campaigns across the UK, Ireland, DACH, Benelux, and the Nordics. What converts in London rarely lands the same way in Berlin or Copenhagen so I localise messaging without creating complexity.

Every campaign I design respects both sides of the equation: compliance that keeps regulators happy, and clarity that wins real customers.

Fintech and SaaS may look similar from the outside, but they move to very different rhythms. Fintech demands proof, patience, and compliance. SaaS thrives on speed and iteration. I’ve spent years inside both, learning how to balance regulation with growth.

In fintech, trust is the real currency. Marketing has to align with regulation (open banking, AML, Consumer Duty etc.) without killing creativity. In SaaS, the challenge is discipline: knowing when to automate, when to double down, and when to stop chasing every new idea.

I’ve launched regulated banking products, built compliant acquisition funnels that still scale, and run go-to-market campaigns across the UK, Ireland, DACH, Benelux, and the Nordics. What converts in London rarely lands the same way in Berlin or Copenhagen so I localise messaging without creating complexity.

Every campaign I design respects both sides of the equation: compliance that keeps regulators happy, and clarity that wins real customers.

What you actually get

Clear systems. Tangible outcomes. Practical design.

My work is actionable by design. You’ll leave with real assets, not dependencies. You'll have systems your team can run and improve on their own.

That includes a clear roadmap and short experiment plan, a ready-to-use messaging and ICP playbook, fully tracked campaigns and dashboards, and clean automations that link every moving part together. Every deliverable stays with you.

There are two simple ways to work with me:

Fractional CMO – embedded senior support for strategy and delivery, on a rolling 30-day agreement.

Growth Modules – focused, fixed-price projects tackling specific needs like outbound, SEO, RevOps, or conversion.

Most founders start with rolling fractional work. Early-stage startups module prefer to pick off a module as a test then move to more flexible and holistic ongoing growth work.

Either way, you just clear, steady progress that compounds over time.

My work is actionable by design. You’ll leave with real assets, not dependencies. You'll have systems your team can run and improve on their own.

That includes a clear roadmap and short experiment plan, a ready-to-use messaging and ICP playbook, fully tracked campaigns and dashboards, and clean automations that link every moving part together. Every deliverable stays with you.

There are two simple ways to work with me:

Fractional CMO – embedded senior support for strategy and delivery, on a rolling 30-day agreement.

Growth Modules – focused, fixed-price projects tackling specific needs like outbound, SEO, RevOps, or conversion.

Most founders start with rolling fractional work. Early-stage startups module prefer to pick off a module as a test then move to more flexible and holistic ongoing growth work.

Either way, you just clear, steady progress that compounds over time.

Ready to scale faster for less?

Book a quick discovery call today.

Get in touch

Ready to scale faster for less?

Book a quick discovery call today.

Get in touch

Ready to scale faster for less?

Book a quick discovery call today.

Get in touch

Ready to scale faster for less?

Book a quick discovery call today.

Get in touch

Startup Momentum Blog

The Blog

Weekly growth hacks, templates and guides for B2B startup founders.

Oct 25, 2025

A Founder's Guide to Building a Scalable Fintech Growth Engine

Oct 22, 2025

From Great Product to Growing Fintech Business

Oct 7, 2025

Series A Businesses Don’t Need CMOs. Prove Me Wrong...

Oct 25, 2025

A Founder's Guide to Building a Scalable Fintech Growth Engine

Oct 22, 2025

From Great Product to Growing Fintech Business

Oct 7, 2025

Series A Businesses Don’t Need CMOs. Prove Me Wrong...

Oct 25, 2025

A Founder's Guide to Building a Scalable Fintech Growth Engine

Oct 25, 2025

A Founder's Guide to Building a Scalable Fintech Growth Engine

Oct 22, 2025

From Great Product to Growing Fintech Business

2025 Marketing Momentum Group Ltd.

2025 Marketing Momentum Group Ltd.

2025 Marketing Momentum Group Ltd.