Turn growing pains into momentum
Clear, simply priced fractional CMO leadership.
Built for speed, clarity and
measurable growth.
What I fix
The problems I’m usually brought in for
Different stages, the same underlying job: work out where growth actually comes from, then point the team, budget and reporting at it.
Early stage
Founder-led growth has hit its ceiling
The network is exhausted and referrals arrive unpredictably. I sharpen positioning and ICP, prove two or three channels with real economics, then help you hire your first marketer to run them.
Scale-up
Plenty of marketing, not enough pipeline
A team, an agency and a paid budget, but no conviction about where growth comes from. I reset the strategy around what the numbers say and point the team and budget at it.
Any stage
The board can’t see the line to revenue
Attribution and reporting that separate marketing-sourced revenue from noise. At Uncapped, marketing-sourced revenue rose from c.50% to c.80% of recognised company revenue.
Fintech
Regulation and partners shape the go-to-market
Financial-promotions rules limit what you can say, and distribution runs through banks, platforms and advisers. Proof and partnerships do the work that louder advertising can’t.
Who I work with
From pre-seed to listed
The model is the same at every stage: a senior operator at £800 per day, 30-day rolling. The work changes.
Pre-seed and seed
Positioning, market-fit testing and the first customers, before there is a marketing function. At Jillion that meant pre-launch GTM for a MENA payments business, sold within the year.
Early stage
Series A: turning early traction into a repeatable acquisition model and making the first marketing hires well. Penfold tripled revenue in 12 months; Uncapped doubled it in nine.
Scale-up
Series B to C and PE-backed businesses with a team in place: strategy reset, channel economics and talent pointed at revenue. At Contis a new demand engine sourced 88% of new B2B clients.
Listed and larger companies
Platform, partnership and ecosystem marketing inside a listed business. At Xero, UK operating revenue grew from c.£20m to £50m+ during my tenure.
Go deeper
Services by stage and sector
The detail for each situation: the problem, the work, what it costs and the questions founders ask.
By stage
Early-stage startups
Pre-seed to Series A. Set the strategy, prove the first channels, make the first marketing hire well.
Read moreBy stage
Scale-ups
Series A to C. Reset the strategy around the numbers, fix channel economics, point the team at revenue.
Read moreBy sector
Fintech
Payments, banking-as-a-service, pensions and lending. GTM built for regulated markets and B2B2C models, with bank and platform partnerships at Xero, Contis and Jillion.
Read moreBy sector
B2B SaaS
Demand, pipeline and team direction, from 164% of the revenue target at Bullhorn to ecosystem growth at Xero.
Read moreProof
Representative work
Company outcomes during my tenure, with marketing’s contribution stated plainly. Six case studies in all.
Series A fintech
Penfold
Acquisition shifted from B2C-led growth to workplace, adviser and channel models: revenue tripled in 12 months and CAC fell 60%.
Read the case studySeries A fintech
Uncapped
ICP and GTM reset around lending after a planned US banking proposition was paused: revenue doubled in nine months and CAC fell 33%.
Read the case studyPE-backed fintech
Contis
A new B2B demand engine, proposition and ABM approach tripled inbound leads and sourced 88% of new B2B clients ahead of the Solaris acquisition.
Read the case studyListed SaaS and fintech
Xero
First UK platform marketing hire. UK operating revenue grew from c.£20m to £50m+ during my tenure, and we delivered 150% of the payments revenue target.
Read the case studyEvery engagement combines 20 years of startup CMO experience with modern AI and automation.
You get strategy and execution delivered as focused projects or ongoing fractional support, whatever fits best.
You’ll leave with repeatable systems, sharper positioning, and a marketing engine that keeps running long after I step away.
Transparent pricing
Marketing Momentum Blog
Weekly growth hacks, templates and guides for B2B startup founders.
