Services
Proven approaches mixed with first principles, data-led thinking delivered in a positive and engaging manner.
Discover how I drive rapid, tangible results for founders.
Growth Strategy
Quality Assurance
Brand Differentiation
Talent Review
Go To Market
Performance Culture
Content Strategy
Tooling & AI
Growth strategy
Analyse your market, competition, and value proposition. Update your marketing plan to drive quick results. Focus on strategies that increase revenue and customer numbers, ensuring your startup scales successfully.
Results:Â Repositioned Contis to access profitable new segments. Introduced an ABM and PR-led demand engine resulting in large enterprise wins, 10x customer growth and successful founder sale & exit.
Brand differentiation
Refine your positioning, messaging, and targeting to clearly stand out in your market. Highlight what makes your startup unique to attract and retain more customers, building a strong and recognizable brand.
Results:Â Audited, rebranded and re-positioned Series A fintech Penfold from a B2C to B2B growth strategy resulting in 3x revenue in 11 months.
Go to market
Create a detailed and effective go-to-market strategy. Lead the execution of campaigns with a proven plan that targets key customer segments, ensuring rapid business growth and market penetration.
Results:Â Led GTM for US SaaS company, Bullhorn into UK & Europe. Exceeded SQL, pipeline and sales targets for 8 quarters, proving scalability and supporting its subsequent sale.
Content strategy
Develop a robust content strategy across multiple channels. Collaborate with top writers and designers to create engaging content that speaks directly to your audience, driving customer engagement and conversions.
Results:Â Introduced new SEO and high-value content strategy at Series-A fintech, Uncapped. 33% CAC reduction and diversified demand engine away from purely paid ads.
Quality assurance
Implement thorough checks on all marketing materials to ensure accuracy, consistency, and effectiveness. Maintain high standards to build trust and credibility with your audience, leading to stronger brand loyalty.
Results: A full re-work of all US material at Bullhorn to make it suitable for European markets. Adjusted marketing plan to work with local customer needs and sales resources.
Talent review
Map out your team's skills and experience to align with your growth objectives. Train, hire, or restructure as needed to build a capable team that can drive your startup's success and achieve business goals.
Results:Â Mapped, hired and trained a new B2B marketing team, along with freelancers and agencies to execute new marketing plan. Resulted in 3x revenue growth in the first year.
Performance culture
Foster a culture of high performance within your startup. Align your team around core values and continuously improve ways of working to boost productivity, innovation, and overall business results.
Results:Â Introduced OKRs, ways of working, business reviews, updated values and feedback training to transition Contis' from professional services to a modern hyper-growth fintech.Â
Tooling & AI
Update your tech stack, integrate the latest tools. Avoid the fads, drive efficiency and keep costs low. Leverage LLMs to draft long-tail content, improve design and support customer comms. Keep your startup ahead of the competition and accelerate growth.
Results:Â Updated and integrated a commercial tech stack for Bullhorn's European expansion. Digital ABM; loyalty platform; content translation; data enrichment and SEO analysis.
