About me
Learn a little more about my life and what drives me.
Discover my approach to delivering results for scaling tech businesses.
My life
Based in the UK countryside outside of London, I am a CIM-educated career marketer of twenty years. The last decade has been spent working with exciting fintech and SaaS startups and scale-ups across Europe and the US.
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I thrive on helping people, solving complex problems, building incredible marketing teams and navigating the turbulence of startup growth.
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Married with two young kids, my family are everything. I dedicate my weekends to adventures with them and they keep me grounded and energised for the week ahead.
Highlights
Pivoted Series A pensions firm, Penfold from B2C to B2B and 3x revenue in under 12 months.​
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Double revenue for Series A lender, Uncapped whilst halving marketing spend.​
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10x customer numbers for Contis over 2 years, securing its sale to Solarisbank.​
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80% revenue increase for Bullhorn International, proving its global potential and sale by Vista PE.​
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Marketing employee #1 for Xero Platform, now generating $200m ARR.
What I do
I help early-stage businesses (start-ups and scale-ups) quickly identify and solve their biggest growth opportunities and blockers.
With five successful fin/tech growth projects completed, my approach has proven impact across multiple geographies and types of businesses.
My startup career
100%
Success rate
20
Years of marketing
6
Startup journeys
2
Founder exits
Approach
Startups are tough, and investors expect returns. Sustainable growth and profitability are essential for early-stage businesses.
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I've honed my impact over the years, delivering the value of a tech marketing leader on a more cost-effective, fractional basis—perfect for tech startups and scale-ups.
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The 2024 Go-To-Market playbook has evolved. AI tools enable personalisation at scale and automate manual tasks. This allows CMOs to manage both strategy and execution efficiently, even for lean startups, without overspending.
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The fractional CMO approach solves key problems quickly and affordably, minimising long-term costs. No need for expensive marketing hires, share options, or payouts. After I implement my playbook and share my network, your marketing runs leaner and more effectively.
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Exactly what founders need.
Services
I offer fractional CMO services on either a short-term, project or ongoing basis.
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My core focus is on Fintech (banking, BaaS, payments, lending, accountancy, crypto) and scaling SaaS firms.
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I offer strategic consultancy and full marketing mix expertise to establish or accelerate scale-up businesses into hyper-growth stages.
Summary
Brands: Xero, Solarisbank, Bullhorn, Uncapped, Penfold, and more.
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Specialisation: B2B marketing scale-up in fintech and high-growth tech.
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Roles: ExCo level operator, player/coach marketing lead with immature teams and imperfect product market fit.
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Projects: I execute impactful strategies, build high-performance teams, deploy multi-million pound budgets, launch products, and identify scalable, affordable marketing-led distribution.